News

I am writing to inform our current members of the coming changes to our membership pricing. Across the board, our prices are set to increase by about 9% (roughly $10 on each membership option). I have worked diligently to keep Dūrātus' operating costs low ensuring our pricing is competitive and accessible. However, our last pricing increasing was 3 years ago and given my desire to keep compensating our coaching staff appropriately and the increase in the cost of goods, it's become a necessity. As I have compared our pricing models with other like gyms in town and similar markets, I feel confident that this new pricing structure is still incredibly competitive. Our staffs’ goal is to make sure that each of our members receives what they believe is a good value on their membership. This includes thoughtful programming, safe and useable equipment, excellent and intentional coaching, and a welcoming community with various opportunities for engagement. We will be relentless in this pursuit for each of our members. On all new memberships purchased, these changes will take affect immediately. On all existing contracts, they will begin in January 2023 on the current/existing day that your payment draws. There is nothing that you need to do to initiate this change. As always, I do not take these types of decisions lightly and am available to further discuss if you have questions and/or concerns. Thanks, Kevin